Pitch Perfect

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IDEAS
Pitch Perfect

When you're trying to get investors, partners, or customers to believe in your venture, having the right pitch framework can make all the difference.

Luckily, the playbooks of the best entrepreneurs are online for us all to learn from.

One of the best examples is Elon Musk's keynote announcing Tesla Energy.

On the surface, it’s an expert product launch that captivates the audience.

On deeper inspection, Musk's blueprint for persuasion is clear to see:

1. Name the enemy: Start by clearly defining a relatable problem. For Musk, it was our dependence on fossil fuels.

2. Agitate the problem: Emphasize the scale and consequences, making it feel personal. Show why existing solutions fall short, increasing the desire for something better.

3. Present the hero: Position your solution as the "missing piece" that elegantly solves the core pain points you've established.

4. Demonstrate the solution: Make your offering tangible and aspirational through clear demonstrations that help people visualize the impact.

5. Create urgency: Provide a clear call to action that turns excitement into momentum. Make it incredibly easy to take the next step.

6. Paint a visionary future: Close by inviting people into a transformed world made possible by your solution. This makes the pitch about joining a movement, not just buying a product.

After watching it, it's clear to see how and why he's been able to secure billions in funding for ventures others deemed impossible.

The magic isn't just in having these elements but in how they flow together to create a narrative that's emotionally resonant and action-oriented.

Whatever you’re pitching, this framework will do more than communicate value—it will create true believers in your vision.

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INSIGHTS
1 Chart

The Software Barbell

The traditional SaaS value curve is transforming into a barbell pattern that will dictate where founders should focus.

In the old model, solutions that let customers own their data captured most value, with "operate" and "outsource" options trailing behind.

AI is squeezing the middle—tools that help you "operate" without owning data or controlling workflows are increasingly vulnerable.

Founders now have just two viable paths:

1. Own the core data layer

2. Fully solve the problem through AI-powered services.

The decisive question is: "Are we giving customers tools to own their differentiating functions or taking non-differentiating problems completely off their plates?"

1 Post

1 Video

THOUGHTS
Quote I’m Pondering

“Goals are for people who care about winning once. Systems are for people who care about winning repeatedly.”

— James Clear, Bestselling Author of Atomic Habits

(One of my favourite non-fiction books of all time.)

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Thanks for reading,

— Luca

P.S. What has more job security than a job…?