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The Pit of Success
Apr 06, 2025

The Pit of Success

Versus the pit of software misery and much more...

Luca Bersella
Luca Bersella
Silence Boosts Sales
Mar 30, 2025

Silence Boosts Sales

By more than 32% and much more...

Luca Bersella
Luca Bersella
Success
Mar 23, 2025

Success

The most personal decision you'll ever make

Luca Bersella
Luca Bersella
How to make $1M
Mar 16, 2025

How to make $1M

Unsurprisingly it might be simpler than you think and much more...

Luca Bersella
Luca Bersella
Sugar Coated Broccoli
Mar 09, 2025

Sugar Coated Broccoli

Why it's crucial to realise your startup's vision and much more...

Luca Bersella
Luca Bersella
How to Get Premium Customers
Mar 02, 2025

How to Get Premium Customers

It's simpler than you think and much more...

Luca Bersella
Luca Bersella
The Startup Storytelling Framework
Feb 23, 2025

The Startup Storytelling Framework

From the founder of Uber plus Grok 3, Tiny teams and much more...

Luca Bersella
Luca Bersella
The Real Cost of Commitment
Feb 16, 2025

The Real Cost of Commitment

Why most aren't ready to pay it and much more...

Luca Bersella
Luca Bersella
The Secret to Becoming an Expert
Feb 09, 2025

The Secret to Becoming an Expert

Plus: Big Tech shrugs off DeepSeek and much more...

Luca Bersella
Luca Bersella
The DeepSeek Surprise
Feb 02, 2025

The DeepSeek Surprise

Why it's impossible to predict moments like this and much more...

Luca Bersella
Luca Bersella
Relentless Releases
Jan 26, 2025

Relentless Releases

The best way to beat AI overwhelm and much more...

Luca Bersella
Luca Bersella
11 Tech Trends for 2025
Jan 19, 2025

11 Tech Trends for 2025

Slower than you'd like, but transformative when it arrives.

Luca Bersella
Luca Bersella
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Personal essays on AI and entrepreneurship - documenting the messy reality of going from idea to execution.

Stocks To Space

Personal essays on AI and entrepreneurship - documenting the messy reality of going from idea to execution.

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